Our Team

Martin Vowles


Martin is responsible for leading our team. This includes project management, co-ordinating resources needed to service projects, building strategic operational plans and directing the execution of creative work and completing projects to a specific schedule and budget. Martin is also responsible for creating and delivering workshops, insight sessions with clients and co-creation design sessions. 

Sam Hipwell


Sam is a founding partner and is out CTO at Plexus. Sam has a deep and specialised knowledge of creative development and having come from a fine art background results in a truly unique understanding of the technical demands of a project whilst also fully understanding how this relates to design and the productions of well-crafted design solutions. Sam’s areas of expertise include both software and hardware development, backend web and app development, frontend development, e-commerce, database design and system administration.

Ismail Patel

Senior Developer

Ismail a founding partner is our senior frontend and interaction developer. It is his responsibility to realise our design ideas into tangible, high performing interactive experiences. He ensures that our code is progressive, well written and documented to the highest standard. Ismail’s areas of expertise include user experience (UX), prototyping, interaction, animation, web component, AngularJS and usability testing.

Advisors & Mentors

Katee Hui

Strategy and Business Director - Nice and Serious

Helen Undy

Head of External Affairs - Money & Mental Health

Karin Woodley

Chief Executive - Cambridge House

Owen Pringle

The Arc Group - Founder

Kate Gough

Design Director - Kitchen Table Design Research